New publication explores challenges for public service media management

Professor Lizzie Jackson has recently published ‘Public Media Management for the Twenty-First Century’ with Routledge. The book is co-edited with Dr Michal Giowacki.


Public Media Management for the Twenty-First Century analyses the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviours. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organisations. Contributors identify the most relevant and useful approaches; those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

The book is – in many ways – the culmination and mouthpiece of a two-year consultation organised by the Council of Europe which aimed to produce policy – specifically a new Declaration and accompanying Recommendation for Public Service Media in Europe. The consultation examined models of public service management within the current and emerging mediascape.

Lizzie is Professor of Interactive Media at Ravensbourne and an advisor to the Council of Europe on the management and governance of public service media, and also the re-definition of culture and education in the era of networked communications.

In February 2012, the group of six Advisors of the Ad Hoc Advisory Group of Public Service Media Governance (MS-PG), were successful in changing European law.

Member States are now advised that it will not be possible (or significantly more problematic) to limit the activities of public service media to television and radio.  Public service media will be more free in the future to expand on any platform they wish.

The Advisors who contributed to the consultation, those leading the consultation, and other key researchers, leaders of public service media, and practitioners, have also contributed to this edited collection.

For more on the consultation at the Council of Europe CLICK HERE

Dr Jackson leads Ravensbourne’s research department and their cluster of undergraduate degrees in broadcasting and film. Before becoming an academic Lizzie launched and managed the BBC’s message boards, live chats, and chat room teams, and also the BBC’s Internet safety initiatives.

Lizzie was a member of the Home Office Task Force on Internet Safety and named “one of the 100 Innovators of the (first) Internet Decade” by for developing the field of Online Communities (precursor to Social Media). Lizzie was elected a Fellow of the Royal Society of Arts and Manufacturing in 2007.